Monday, December 9, 2013

Dumb Ways to Die


Now that we have finished talking about the different means of transport to get around the city, compared public transport to private vehicles, and reflected on our safety while traveling, I'd like to share the following video with you. 
It belongs to a public service announcement campaign by Metro Trains in Melbourne,Victoria, Australia, to promote rail safety. As the advertising agency claimed, this campaign was aimed at engaging an audience that really doesn't want to hear any kind of safety message. According to Metro Trains, the campaign contributed to a more than 30% reduction in near-miss accidents during last year.
Besides the announcement, pay attention to the lyrics: it has nice vocabulary about things we do in our daily life, even the silly ones! Enjoy!



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